The official homepage of University Games Corporation.

About Us



We're 30! Hooray!

Founded on April 1st, 1985, we have developed and manufactured over 200 games in the past 30 years. University Games was founded by Bob Moog and Cris Lehman. Bob and Cris always loved playing games with their families, and grew up thinking that fun and learning were a part of everyday life. As adults, they recognized a developing niche in social interaction and learning games for adults and children, and that is how University Games began.

The company philosophy has always been to offer games that encourage social interaction and imagination through gameplay, with learning sprinkled in to season the game. The first product released was Murder Mystery Party®, which generated $385,000 in 1985. In 1987, Bob co-invented 20 Questions®, which like the Murder Mystery Party® series, has been a mainstay of the University Games line and gave University Games a strong position in the board game market. The 20 Questions® game is now in 8 languages and 14 countries. This game features mystery topics that range from history and geography to entertainment and sports.

In 1991, University Games created the Where in the World is Carmen Sandiego?®, board game, which was based on the popular children's television show. Ever since, University Games has been creating educational board games designed so that players won't notice how much they are learning! University Games has an in-house product development team that has made it the leading original game producer in the industry. With games like Kids on Stage™, Totally Gross®, Brain Quest® and the Eric Carle Learning System, it is no wonder adults and children have come to expect great educational and entertaining products from University Games.

By the end of the 1990s, University Games had successfully expanded to markets outside the United States. Now in over 28 countries, the company has become a major player in the international game industry through increased distribution, better marketing, experienced staff and strategic acquisitions including Great Explorations®, Raintree Puzzles and Games™, Topline Toys®, Colorforms®, BePuzzled® and JP Kids. Today, University Games distributes more product in more outlets and more markets than any other game company. The company now has five divisions--University Games (board games), Great Explorations™ (science and learning/novelties/Glow-in-the-Dark products), BePuzzled® (puzzles), Colorforms® (vinyl stick-on play sets, board games/travel, floor puzzles), and Spinner Books™ (books that you can read and play).

We constantly seek to keep our products contemporary through new product development and building on the licenses we carry to keep them new and exciting. Currently, some of our popular licenses are Five Little Monkeys™, The World of Eric Carle™, Dora the Explorer™, Wonder Pets!™, Worst Case Scenario®, Fancy Nancy™ and Super WHY!™. In 1995, 1996 and in 1999 University Games was named one of the top 150 fastest growing companies by the San Francisco Business Times, and in 1996 was named one of the fastest growing private companies in America by Inc. Magazine. Since its early years, University Games has won numerous toy awards from Parent's Choice, Family Fun Magazine, Child Magazine, Parenting Magazine and Dr. Toy to name a few.

In 2009, University Games acquired the assets of Sababa Toys and is proud to introduce the amazing Front Porch Classics® line from Sababa to retailers and consumers.

The San Francisco School Collection
The San Francisco School Founded 1966 University Games has teamed up with this Montessori-based independent school to take engaging activities from the classroom and share them. These games and books come straight from the creative minds of the students and their teachers. You can identify these teacher-tested products by the school seal, which appears next to each San Francisco School item.

Invented by a Stanford-educated physicist, FlipFaze™ is an incredible material that can be programmed to change colors and soften so that it can change shape. We plan to invest more than $1 million each year to develop, market and introduce a revolutionary toy - Toy Creator™, the first product that allows kids to create their own workable toys. In 2005, Toy Creator™ was awarded the Dr. Toy award for 10 Best Toys as well as the Creative Child Magazine Preferred Choice Award. In 2006 the line was expanded to include a FlipFaze™ ColorTwists®.

In 2008, we introduce The Splatter Mat, a new preschool activity mat powered by FlipFaze™.